Problem To Be Solved
Company developing satellite-based analytics for agriculture, ESG, climate change. The company is planning to launch a constellation of satellites for Earth Observation in 2024.
The main agricultural product has existed for over 30 years with clients in Europe, US and Brazil, but doesn’t have publicity. The parent company has recently emerged and needs to improve its image.
Project description:
to improve company image among potential clients in agriculture, fintech, insurance
build credibility as a differentiated service provider in the category
improve visibility in the local region (France, Toulouse)
Project start date: May 2022
Solutions Used
– Develop earned media story angles and pitch target contacts covering agriculture, climate change, space
– Data preparation for journalists’ stories;
– Media support at the conferences;
– Establish relationships with local French media (TV, online);
Results
1. Successful media placements in: CNN, BBC, La Depeche, SpaceNews, and more.
BBC
