Problem To Be Solved
PowerPay is a fast-growing fintech startup in home improvement space. Launched in Dec 2019 in Philadelphia, PowerPay has originated more than $1B in loan volume for home renovation projects, and grew the team to more than 100 employees within one year.
Website: GetPowerPay.com
Project description:
To improve image of the company in the eyes of:
1) Investors and banking community
2) Potential home renovation contractors
3) Consumers
Project start date: October 2020
Solutions Used
– Media outreach and building media relationships;
– Organizing interviews;
– Expert comments;
– Press release distribution;
– Radio appearance
Results
1. Successful media placements in: Technical.ly Philly, FinLedger.com, BankRate.com, Money.com, Yahoo Money, and more.
2. With help of arinaPR.com, the company got in front of banking community, contractors and consumers, and continued it fast growth. To date, the company have more than 170 employees, several new banking partners with few billions of available funding to deploy, and originating more than $100M on the new loan volume every month. The company was already approached by a SPAC and considering to go public.
Finledger.com
